Professional experience in solving real-case challenges faced by companies to improve user acquisition

<aside> 💫 Current Problem : "Increase DANA new user acquisition through various use cases in DANA"

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Learning Journey :

Day 1 — Kickoff & Problem Discovery

Day 2 — Solution Generation

Day 3 — Creating Marketing Plan

Day 4 — Market Research

Day 5 — Closing Presentation

🉑 Table of Contents

Ideation Steps

1. Identify the problem that needs to solve

💬 Using the 5 Whys Root Analysis method

Like paying late — WHY 1

Like to procrastinate — WHY 2

Prioritizing desires over obligations — WHY 3

It's easy to be tempted by existing promos — WHY 4

FOMO or Lifestyle Seeker — WHY 5

IMPLUSIVE — Problems

2. Identify the relevant insight

<aside> 💡 What are the insight from online payment?

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• favorit e-payment? — m-banking, GoPay, ShopeePay
• Why? — lots of vouchers, free admin fees, can have many feature
• How many times? — 2 - 3 times per week
• What? — buy food, shop for cute stuff, pay bills, transfer
• Problems? — run out of admin fees, tempted by promos, have lots of applications

3. Generate the ideas based on the problem and insight

<aside> 💡 Pain — Impulsive Behavior

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• Panick buying
• Join the investment
• Tempted promo
• Shop for cute stuff
• Prestige

<aside> 💡 Future — Transact Wisely

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• More efficient
• Planned money allocation
• Live more calmly
• Profit
• Practical

<aside> 💡 Solution — Financial Allocation Feature

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• Send Money
• DANA Goals
• My Bills Reminder
• Card Binding
• eMas
• DANA Donasi
• DANA Siaga

4. Select the most suitable ideas and develop theory to mature the concept

<aside> 🕯️ Upgrade fitur DANA Goals

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<aside> 🕯️ Virtual Board Game

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<aside> 🕯️ Web Series

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5. Develop the ideas with implementation strategies

Market Research

OBJECTIVE — Conducting #DANABijak campaign to reduce impulsive habits

TARGET AUDIENCE — 40 respondents. Peopla who have made financial allocations (Test Group) and people who have not made financial allocations (Control Group)

— RESULT

🎞️ Web Series

Pro — Suitable for awareness, ****more familiar with characters, the DANA feature is explained by soft selling

Cons — Not necessarily using DANA, media used separately, the audience likes fewer episodes

🎯 Virtual Board Game

Pro — Increases acquisitions because the game is done on the application, improves education about financial management, maximizes features of DANA

Cons — feeling bored for a long time, innovation must continuously be updated

— JOURNEY USER

Character Recognition — Instagram Filter — Test Quiz — Virtual Board Game — Giveaway

📲 Upgrade the DANA Goals feature

Pro — Savings cannot be withdrawn before the predetermined time, secure guarantee from DANA, no admin free

Cons — Limited on the DANA Goals feature only, users still don't know much about the secure DANA guarantee

Deck Presentation

Deck Presentation

✨ Achievement — Best Team Pitching Presentation!

lingkaran on LinkedIn: Fintech Track Traineeship lingkaran x Dana